It's possible to process individual records. You can do this by going to:
Run
Under Option 1: Process Individual Records, click on Get Link
Copy the formula and paste it into an Airtable formula or button field
Clicking the link in the formula or button field will run the automation only for that record.
You can use this feature with many of our automations to great effect, for example to convert a specific image, generate a QR code for a specific record etc.